With the new Spring season approaching, mobile users are ditching their old-fashioned cellular devices. Because of the endless capabilities of smartphones and increasing demands of consumers, a trend is developing toward purchasing larger phones. IT consultants have noticed that bigger phones are becoming more popular due to their user-friendly interfaces and innovative features.
According to research conducted by NPD, consumers prefer to purchase larger smartphones as opposed to traditional, smaller cell phones. Phones with screens that were 4 inches or more made up 24 percent of the mobile market in the United States alone. Although the market share for iPhones and other types of smartphones with screens measuring 3.5 to 3.9 inches stayed steady, smartphones designed with the largest screens stole market share from phones with smaller displays.
The studies also revealed that more women are buying larger phones. According to NPD, 40 percent of women are purchasing larger phones. Last year, the five best-sellers for mobile phones were the HTC EVO 4G, Motorola Droid X, Samsung Fascinate, Samsung Captivate, and the Samsung Vibrant.